Polling Analysis

Public Opinions

The survey was to find out the reading habits and reading trends with the findings from a survey of readers among the country.

All respondents interview in this study were part of a fully representative sample using an area probabilistic sampling method of N=79 (sample size). The margin of error for the sample is +/- 11.0% in 19 of 20 cases.

The survey was administered using online data collection via Survey Sampling International (SSI), and was conducted between November 21-28, 2017.

Book Numbers

No book format difference on how many books they have read in the past 2 months. l No difference in the books they read and the book format they prefer.
No strong connections between book numbers and where they read books.
No correlation between reading purposes and book numbers.
No gender difference in how many books they have read.
No age difference in how many books they have read.
Nearly equal percent (27%) of people of 18-24 years old have read either 1 book or 6
or more books. 44.4% of people 25-34 years old have read 2-3 books. 46.2% of people aged 35044 years have read 3-5 books. 11.1% of people on 45-54 years have read 2-3 books, and 18.2% of people aged 55-64 years old have read 1 book in the past 2 months.
No education attainment difference on how many books people read. l No region difference on how many books they have read.

Book Format

There is a strong relationship between the format of books people read and the book format they prefer. 76.1% of people who prefer reading a book in print have read printed books in the past 2 months. People (36.8%) who prefer to read an e-book have e-books in the past 2 months. 19.6% of people who prefer both print and e-book have read printed books and 43.1% of them have read 3 lectronic books. 14.3% of people who prefer listening to an audiobook have “read” audiobooks in the past 2 months.
No difference in where people spending time reading books and the format of books they read.
A strong correlation between the format of books they read and their reading purposes. 76.4% of people were reading for pleasure. 16.7% of them were reading to research topics of interest. 5.6% of people were reading to keep up with current events. And only 1.4% of people were reading for works or school. 84.8% of those who read for pleasure were reading printed books, and 63.2% were reading electronic books. 28.6% of those who read to keep up with current events were listening to audiobooks. People who read to research topics (31.6%) of interest were reading electronic books. Those who read for works or school only spend time in e-books.
No gender difference in the format of books people read.
No age difference in the format of books people read.
No education attainment difference on the format of books people read.
No region difference in the format of books people read.

Book Format Preferrence

No relationships between the book format people prefer and their reading purposes. l No gender difference in the book format people prefer.
There is a strong connection between age and the book format people prefer. None of
they prefer reading in an audiobook. Among 18-24 years old, 19.0% of them prefer reading in a book in print, 33.3% prefer reading an e-book, and 27.8% prefer reading both print and e-book. Among 25-34 years old, 33.3% of them prefer printed books, 33.3% prefer an e-book, and 27.8% prefer both print and e-book. Among 35-44 years old, 23.8% of them prefer printed books, 33.3% prefer e-books, and 33.3% of them prefer both printed and e-books. Among 45-54 years old, 4.8% of them prefer printed books and 11.1% prefer both printed and e-books. 9.7% of people aged 54-64 years old prefer printed books.
There is no relationship between the book format people prefer and the highest education they attained.
No region difference in the book format people prefer.

Reading Locations

No location difference in their reading settings.
Thereisacorrelationbetweengenderandwherepeoplereadingbooks.Males(54.5%)
were more likely reading books while traveling or commuting than females (45.5%). Female (80.4%) were more likely reading in bed than males (19.6%). And females (60.0%) answered other than males (40.0%) respondents, the answers including “on the couch or sun-bathing,” “coffee shop,” “in living room,” “in my free time at work”, “at home in general,” “couch,” “reading in the dining room,” and “reading while eating”.
Age range influences where people spend time reading. 18.2% of 18-24 years old spend more time reading in bed. 54.5% of 25-34 years of were reading while traveling or commuting. 33.3% of 35-44 years old spent more time reading in bed. 20.0% of 45-54 years old and 40.0% of 55-64 years old chose to read in “other” settings.
The highest education people attained did not influence where people spend time reading books.
No region difference on their reading settings.

Purposes of Reading

Genderinfluencespeople’sreadingpurposes.More females(78.2%)were reading for pleasure than males (21.8%). More males (75.0%) were reading to keep up with current events than females (25.0%). More females (58.3%) were reading to do research on topics of interest than males (41.7%). None of them were reading for works or school (0% of males, and 1% of females).
No age difference on reading purposes.
Educationattainmentinfluencespeople’sreadingpurposes.Those(50.0%)with some college education were spending more time reading to keep up with current events compared to those who have less than a high school degree (25.0%), bachelor degree (25.0%), and mater degree or higher (0.0%). Those who hold bachelor's degrees were reading to keep up with current events (25.0%) and reading to research topics of interest (25.0%). Those with master's degrees or higher were reading to research topics of interest (50.0%).
Where people are currently living influences people’s reading purposes. 25.0% of people who live in Alaska were reading to keep up with current events. 10.9% of people who live in California were reading for pleasure. 16.4% of people who live in Florida were reading for pleasure, and 16.7% were reading to research topics of interest.
Reading Habits Survey 10 12/7,2017
3..6% of people who live in Illinois were reading for pleasure, while 8.3% were reading to do research. In Louisiana, 25.0% of them were reading to keep up with current events. In North Carolina, 3.6% of people were reading for pleasure, while 25.0% were reading to keep up with current events. In South Carolina, 25.0% of people were reading to keep up with current events. In Washington, 16.7% of people were reading to do research.
Reading purposes influence people of the book format they prefer. 63.6% of people who prefer reading printed books were reading for pleasure. Those who prefer reading e-books were reading to keep up with current events (50.0%). Those who prefer both printed and e-books were reading for pleasure (23.6%) and for doing research (41.7%).

Demographics

Poll Presentation

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